Retail · Performance Media
Rebuilding a performance media program from a 1.4x ROAS baseline
A full-funnel paid media rebuild that took return on ad spend from underwater to 3.1x in 90 days.
3.1x
ROAS at 90 days
+41%
Conversion rate improvement
1 wk
To first optimized campaign
-22%
Cost per acquisition
On the ground
The challenge
Northline Outfitters came to us with paid media spend that was consistently underwater — a 1.4x blended return on ad spend across channels, no consistent creative testing cadence, and attribution that didn't hold up under scrutiny.
The strategy
Rebuilt tracking and attribution before touching a single campaign, so every decision after that point was based on clean data.
Consolidated spend into the two channels actually driving qualified traffic and paused the rest.
Introduced a weekly creative testing cadence instead of quarterly refreshes.
Set up automated budget-shifting rules so spend moved toward what was working within days, not weeks.
The results
Return on ad spend climbed from 1.4x to 3.1x within 90 days, conversion rate improved 41%, and cost per acquisition dropped 22% — all while overall spend stayed flat.
Client name and figures shown are an illustrative example used to demonstrate our reporting format — not a verified case result.