Retail & E-commerce · Paid Social + Brand Refresh
A brand refresh and paid social relaunch that grew reach 18% in one quarter
A full brand refresh paired with a coordinated paid social campaign — planned, produced, and reported by one team.
+18%
Reach vs. last period
6.4%
Engagement rate
4.2x
Return on ad spend
312
Leads generated
On the ground
The challenge
Aurora & Finch Co. was relaunching their spring collection with a refreshed brand identity, but their existing paid social program hadn't been touched in over a year — creative was stale and campaigns were being managed reactively, with no clear link between spend and results.
The strategy
Audited the existing paid social accounts and past twelve months of creative performance.
Refreshed the homepage and product page concepts to match the new brand direction.
Built a 12-asset paid social creative set specifically for the spring launch window.
Stood up a live reporting dashboard so the client could see reach, engagement, and ROAS in real time instead of waiting on monthly recaps.
The results
Within the first quarter after launch, reach grew 18% and engagement rate improved by 1.1 points against the prior period. Return on ad spend reached 4.2x, and the campaign generated 312 leads — a 24% increase over the client's previous agency's best quarter.
Client name and figures shown are an illustrative example used to demonstrate our reporting format — not a verified case result.